EKU Web Contributors

Aligning our Web with the authentic EKU experience

ry

Webinars, Workshops, and Insights

Fall 2009:
     Nov. 17: Setting EKU Web Training Prioritites + KJ Method
     Nov. 24: Webinar, Search, Scent, and the Happiness of Pursuit

EKU Web Workshops:
  1. Training 0.1: Creating Time-Efficicient Cutouts in Photoshop
  2. Training 01: Writing Web Content that Works (see User Interface Engineering below)
  3. Training 1.1: Essential Web (HTML and CSS Basics)
  4. Training 2.1: Creating EKU Web Sites (a.k.a. Spinning Departmental Sites, EKU Web Template Mechanics)
HighEdWeb 2008 Conference Presentations
  1. General Session with Jeffrey Veen (Founding partner of Adaptive Path and project lead for Measure Map web analytics tool recently acquired by Google)
  2. Keynote Session with Kyle Ford (Director of Product Marketing at Ning)
  3. "Best of" presentations
Sparked by Higher Ed Experts
  1. Saving Big: Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students
    (Feb 4, 2009) --> uid=hee, pwd=budget2010
  2. Saving Big: Taming the print beast: How to stretch the publication dollars of your institution
    (Feb 5, 2009) --> same uid, pwd
  3. Analytics 360: How to track and measure (and show to your boss) the ROI of your online initiatives
    • Web Analytics 101: How to plan, start and implement a comprehensive analytics program
      (March 24, 2009)
    • Advanced Web Analytics:  How to track data, measure ROI and improve your web initiatives
      (March 25, 2009)
    • Advanced Email Analytics: How to track data, measure ROI and improve your email initiatives
      (March 26, 2009)
  4. Web Writing 360: How to Write Right for Online Media
    (May 5, 2009)
  5. Web Writer Coaching 101: Finding and Nurturing Web Content Contributors on Campus
     (May 6, 12, 2009)
Sparked by User Interface Engineering
  1. Writing Web Content that Works webinar Presentation Slides pdf
    (Feb 11, 2009)

Hobsons Enrollment Management Technologies
  1. Web-to-Print Online Seminar
    (April 16, 2009, will be recorded)

Sponsored by Hubspot
  1. Marketing in a Recession
    (Nov 2008)
  2. Viral Marketing: How to Create a Worldwide Rave
    (Feb 13, 2009)
Related to our current discussions and upcoming Web Analtyics webinars

  1. http://www.stevehargadon.com/2008/03/web-20-is-future-of-education.html
    The Future of Education is Web 2.0 By Steve Hargadon

    I believe that the read/write Web, or what we are calling Web 2.0, will culturally, socially, intellectually, and politically have a greater impact than the advent of the printing press.

    http://ubrander.wordpress.com/2008/12/17/do-you-still-believe-in-print/
    Do You Still Believe in Print? By Rob Westervelt

    http://www.trendingupward.net/
    Trending Upward – Web analytics for higher education

    http://doteduguru.com/id629-google-analytics-filters.html
    (.eduGuru - Internet Marketing and Web Development in Higher Education)
    7 Google Analytics Filters to Help Understand Your Visitors

Last updated by ry Nov 18.

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