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Matt Schumacher
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The Power of Maroon

Latest Activity

Matt Schumacher added 2 videos
October 9
Matt Schumacher added a blog post
NY Times: The Choice article More attention on academics - departments and majors. How long does it take to graduate and what kind of job can I get? Financial calculators Conveying information rapidly - what makes us distinct? Video vital to w...
August 23
A video by Matt Schumacher was featured
An anonymous graduate has pledged to donate $610,000 to Centre College if 61% of the College's alumni make a gift of any amount before June 30th. I can see President Whitlock doing something like this.
August 19
Great info, Matt! Should definitely be considered when planning the communications campaign as a wholistic approach to student recruitment and the decision making process.
April 1
Matt Schumacher added a blog post
- 7 out of 10 college students reported communicating "very often" with at least one parent or guardian during the academic year. - 74% of parents reporting they communicated with their children at least twice per week - 70% of parents stating the...
April 1
Wow. Good work Melanie. Here's EKU's public profile on facebook.
March 27
I don't believe so. The Eastern Kentucky University facebook page links to the mascot video.
March 18
Matt Schumacher added 2 videos
March 12

Comment Wall (2 comments)

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At 1:55pm on March 10, 2009, ry said…
Matt, how's your advisor Ning network going? Are you able to use it communicate with other advisors?
At 4:18pm on July 18, 2008, Kathy Barr said…
Hey, Matt - Thanks for the direction to Butler's website. The student blogs are really quite good. If you all get a chance, take a look at Christina's blog. Scroll on down to "Read This". It's Steve Jobs' commencement address and is really quite good.

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Matt Schumacher's Blog

Matt Schumacher

"Rethinking How Colleges Present Themselves on the Web"

NY Times: The Choice article

More attention on academics - departments and majors. How long does it take to graduate and what kind of job can I get?

Financial calculators

Conveying information rapidly - what makes us distinct?

Video vital to web - however students do not want to wait for Flash and JavaScript to load.

High school sophomores and junior have little… Continue

Posted on August 23, 2009 at 10:14am —

Matt Schumacher

E-Expecations of the Parents of College-Bound Students - Noel-Levitz

- 7 out of 10 college students reported communicating "very often" with at least one parent or guardian during the academic year.
- 74% of parents reporting they communicated with their children at least twice per week
- 70% of parents stating they were doing at least some of the college research and paperwork for their children

- 90% of parents rely on web sites to research campuses
- 48% of parents have viewed a virtual tour and 42% have not but would like to
- 25% of parents have completed a… Continue

Posted on April 1, 2009 at 9:06am — 1 Comment

Matt Schumacher

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Posted on March 26, 2009 at 2:30pm —

Matt Schumacher

It's 2009: Do you know where your web site is?

It's 2009: Do you know where your web site is?
by Russell Powell
Chronicle of Higher Education, February 20, 2009

General guidelines from the article:
- Simplify without being simplistic - Make it relevant to your reader, but get to the point quickly.
- Don't make work - Some things bear repeating, like contact information.
- Set priorities - Not all news is equal. Write unique copy for news and events with distinct headlines.… Continue

Posted on February 20, 2009 at 8:49am — 1 Comment

 
 

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