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Matt Schumacher "Rethinking How Colleges Present Themselves on the Web"

NY Times: The Choice article More attention on academics - departments and majors. How long does it take to graduate and what kind of job can I get? Financial calculators Conveying information rapidly - what makes us distinct? Video vital to web - however students do not want to wait for Flash and JavaScript to load. High school sophomores and junior have little… Continue

Added by Matt Schumacher on August 23, 2009 at 10:14am — No Comments

Kathy Barr Stamats Quick Takes

Free Newsletter from Stamats, high ed marketing gurus presented at 2008 HighEdWeb Conf - great content, ancillary links - check it out: QuickTakes Continue

Added by Kathy Barr on April 24, 2009 at 10:30am — No Comments

Matt Schumacher E-Expecations of the Parents of College-Bound Students - Noel-Levitz

- 7 out of 10 college students reported communicating "very often" with at least one parent or guardian during the academic year. - 74% of parents reporting they communicated with their children at least twice per week - 70% of parents stating they were doing at least some of the college research and paperwork for their children - 90% of parents rely on web sites to research campuses - 48% of parents have viewed a virtual tour and 42% have not but would like to - 25% of parents have completed a… Continue

Added by Matt Schumacher on April 1, 2009 at 9:06am — 1 Comment

Melanie Bentley Access Blackboard from Facebook????

Hey everyone....can you believe that there is actually a Facebook application that allows you to access your blackboard account from inside facebook? Here is the blurb: Blackboard Learn By Blackboard, Inc. The Blackboard Learn application delivers course and organization updates from Blackboard to you inside Facebook. You can receive these updates while also connecting with classmates without having to leave Facebook. '' I'm spending too much time of Facebook!!! Continue

Added by Melanie Bentley on March 28, 2009 at 11:24pm — 1 Comment

Melanie Bentley Is EKU on FACEBOOK?

OK folks, I have been working on this for a while and finally just got tired, but for all of you wondering if anyone is really out there on Facebook looking at groups affiliated with EKU, here is the proof! This doesn't even hold a candle to the number of "affiliations" to EKU that are on Facebook. This just represents the number that I have logged so far. Facebook Groups Affiliated with EKU (good and bad!) Continue

Added by Melanie Bentley on March 27, 2009 at 3:13pm — 1 Comment

Matt Schumacher EKU on twitter

EKU News EKU Sports EKU ResNet EKU Dining EKU SGA Continue

Added by Matt Schumacher on March 26, 2009 at 2:30pm — No Comments

Kathy Barr The fastest growing group on Facebook? The 35-54-year-old segment.

From MSNBC Facebook survival guide for awkward adults What you need to know to avoid embarrassing your kids (and yourself) By Daniel Harrison, contributor Introduction Thirty-five percent of adults would like to know 25 stupid things about you. Actually, that's an overstatement, but 35 percent of your peers are actually using the sort of sites where that nonsense occurs. That's right, Pew Internet Research tells us 35 percent of grown… Continue

Added by Kathy Barr on March 25, 2009 at 4:14pm — No Comments

ry Links before Analytics 360 Webinars

A fuzzy but cool way to understand analytics results: Using Wordle to think about SEO Learn what SEO (search engine optimization) is BEFORE the webinars: http://www.heidicool.com/blog/2007/07/13/an-introduction-to-search-engine-optimization-seo-part-1/ A little more advanced:… Continue

Added by ry on February 28, 2009 at 1:30pm — No Comments

Matt Schumacher Good reads

Marketing: The difference between building a website and using it Karlyn Morissette Content strategy Continue

Added by Matt Schumacher on February 22, 2009 at 11:35pm — 1 Comment

Matt Schumacher It's 2009: Do you know where your web site is?

It's 2009: Do you know where your web site is? by Russell Powell Chronicle of Higher Education, February 20, 2009 General guidelines from the article: - Simplify without being simplistic - Make it relevant to your reader, but get to the point quickly. - Don't make work - Some things bear repeating, like contact information. - Set priorities - Not all news is equal. Write unique copy for news and events with distinct headlines.… Continue

Added by Matt Schumacher on February 20, 2009 at 8:49am — 1 Comment

Lisa Moore YouTube Sites

http://www.youtube.com/stanford http://www.youtube.com/mit Continue

Added by Lisa Moore on February 16, 2009 at 9:00am — 1 Comment

ry So much to learn, so little time

Got a moment? Please watch this video on working collaboratively, by Randy Nelson at Pixar University, sponsored by the George Lucas Educational Foundation.

Here are two higher-ed web review sites worth regular visits from all of us:

… Continue

Added by ry on February 7, 2009 at 7:00am — 2 Comments

ry State of the EKU Web on Social Media and Prospective Students

Seventeen of us participated in the first of the two part series on "Saving Big: Winning strategies to get better results even with a crunched budget" yesterday in the College of Arts & Sciences Technology Information Center. Briefly, here are some things we took away:
  • We are on the right track. We *are* developing a YouTube, Facebook, Ning, WordPress, Flickr presences. We know we need to go to "where the eyeballs are."
  • There are clear challenges: declining prospective stu
… Continue

Added by ry on February 5, 2009 at 7:30am — 1 Comment

ry Students Say College Rankings Aren't The Most Important Part of Decision

Here's a nice summary of a rather large and well-respected Fall 2008 UCLA survey of 240,580 college freshmen at 340 colleges and universities. It shows that the cost of college is much more important than a college's ranking.

Here's a ordered list of some of the factors that influence college choice:

… Continue

Added by ry on February 3, 2009 at 9:30am — No Comments

Matt Schumacher Social Media and College Admissions: The First Longitudinal Study

Some stats from paper: More private schools use blogs than public schools (72% v. 28%) 50% of schools with < 2,000 undergraduates have blogs 22% of schools with blogs do NOT accept comments 54% of schools monitor the Internet for buzz, posts, conversations, and news about their institution (http://www.whostalkin.com/) 61% of admissions offices using social networking 2008 v. only 29% in 2007 85% of admissions offices use at least one form of social media (blogging, social networking, message… Continue

Added by Matt Schumacher on January 21, 2009 at 6:00pm — 2 Comments

Matt Schumacher Facebook fan page tip

This link provides information about how to create links within a fan page on facebook. This could be useful. Continue

Added by Matt Schumacher on November 23, 2008 at 1:52pm — No Comments

Kathy Barr White Paper: The Five Fundamental Steps for Developing a Powerful Social Networking Strategy for Colleges and Universities

Social_Networking_The_Five_Fundamentals.pdf Continue

Added by Kathy Barr on November 19, 2008 at 1:42pm — No Comments

Matt Schumacher Wofford College Web Report

Here is Wofford College's October 2008 Web Report. Kyle James, is their web guy and he puts this together using Google Analytics to measure their web's ROI. oct2008.pdf Continue

Added by Matt Schumacher on November 13, 2008 at 11:16pm — No Comments

ry Authenticity Presentation at HighEdWeb 2008

Authenticity 101: Redefining College Marketing: Slides (pdf) To listen to the audio while you view the slides, click the play triangle under Music in the right column, with the 01-authenticity101-frontcropped selection highlighted. Continue

Added by ry on November 10, 2008 at 1:27am — No Comments

Matt Schumacher RubyCampus

"RubyCampus is a relationship management system for admissions, strategic enrollment management and alumni development." … Continue

Added by Matt Schumacher on November 7, 2008 at 10:35am — 1 Comment

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