Aligning our Web with the authentic EKU experience

Matt Schumacher's Blog (12)

"Rethinking How Colleges Present Themselves on the Web"

NY Times: The Choice article More attention on academics - departments and majors. How long does it take to graduate and what kind of job can I get? Financial calculators Conveying information rapidly - what makes us distinct? Video vital to web - however students do not want to wait for Flash and JavaScript to load. High school sophomores and junior have little… Continue

Added by Matt Schumacher on August 23, 2009 at 10:14am — No Comments

E-Expecations of the Parents of College-Bound Students - Noel-Levitz

- 7 out of 10 college students reported communicating "very often" with at least one parent or guardian during the academic year. - 74% of parents reporting they communicated with their children at least twice per week - 70% of parents stating they were doing at least some of the college research and paperwork for their children - 90% of parents rely on web sites to research campuses - 48% of parents have viewed a virtual tour and 42% have not but would like to - 25% of parents have completed a… Continue

Added by Matt Schumacher on April 1, 2009 at 9:06am — 1 Comment

EKU on twitter

EKU News EKU Sports EKU ResNet EKU Dining EKU SGA Continue

Added by Matt Schumacher on March 26, 2009 at 2:30pm — No Comments

Good reads

Marketing: The difference between building a website and using it Karlyn Morissette Content strategy Continue

Added by Matt Schumacher on February 22, 2009 at 11:35pm — 1 Comment

It's 2009: Do you know where your web site is?

It's 2009: Do you know where your web site is? by Russell Powell Chronicle of Higher Education, February 20, 2009 General guidelines from the article: - Simplify without being simplistic - Make it relevant to your reader, but get to the point quickly. - Don't make work - Some things bear repeating, like contact information. - Set priorities - Not all news is equal. Write unique copy for news and events with distinct headlines.… Continue

Added by Matt Schumacher on February 20, 2009 at 8:49am — 1 Comment

Social Media and College Admissions: The First Longitudinal Study

Some stats from paper: More private schools use blogs than public schools (72% v. 28%) 50% of schools with < 2,000 undergraduates have blogs 22% of schools with blogs do NOT accept comments 54% of schools monitor the Internet for buzz, posts, conversations, and news about their institution (http://www.whostalkin.com/) 61% of admissions offices using social networking 2008 v. only 29% in 2007 85% of admissions offices use at least one form of social media (blogging, social networking, message… Continue

Added by Matt Schumacher on January 21, 2009 at 6:00pm — 2 Comments

Facebook fan page tip

This link provides information about how to create links within a fan page on facebook. This could be useful. Continue

Added by Matt Schumacher on November 23, 2008 at 1:52pm — No Comments

Wofford College Web Report

Here is Wofford College's October 2008 Web Report. Kyle James, is their web guy and he puts this together using Google Analytics to measure their web's ROI. oct2008.pdf Continue

Added by Matt Schumacher on November 13, 2008 at 11:16pm — No Comments

RubyCampus

"RubyCampus is a relationship management system for admissions, strategic enrollment management and alumni development."

Open Source Student & Alumni Relationship Management for Higher Education - Upload a Document to Scrib

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Added by Matt Schumacher on November 7, 2008 at 10:35am — 1 Comment

Eyes on the Prize: Implementing Technology with an Eye on ROI

Karlyn Morissette's presentation at Statmats 2008.

Eye on the Prize: Implementing Technology with an Eye on ROI

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Added by Matt Schumacher on November 6, 2008 at 5:43pm — 1 Comment

"Building a Cohesive Website Through a Collaborative Process

University of Nebraska-Lincoln HighEdWeb 2007 Oct. 16, 2007 Building a Cohesive Website through a Collaborative Process.pdf Continue

Added by Matt Schumacher on October 14, 2008 at 3:18pm — 2 Comments

Recruiting and Retention 2.0

This presentation was given at the Innovative Educators conference a few weeks ago. It has some interesting statistics. Slide 38 provides some good feedback. The presenter kept pressing 'authenticity' and being able to tell the 'stories.'

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Added by Matt Schumacher on July 7, 2008 at 8:17am — 1 Comment